Identity

Red Events is an event agency founded in 2006, originating from Helsingin jäähalli. Staying true to its roots and signature red color, Red Events has grown into a major provider of event production and promotional services. In June 2023, HIFK established Red Events Restaurants, a company responsible for the restaurant operations at Helsingin jäähalli. At the same time, a unified Red Events brand identity was created for both companies.